Job Description

JOB DETAILS

JOB BAND: C
CONTRACT TYPE: Permanent, Full-time
DEPARTMENT: BBC Studios – StoryWorks
LOCATION: New York – Hybrid

WE ARE BBC STUDIOS

A globally renowned media company borne of the BBC, BBC Studios funds, creates, distributes, and commercializes some of the world’s most sought-after television, audio, and digital content. Our ambition is to be the home of the most powerful, entertaining, and inspiring stories for audiences around the world.

BBC StoryWorks is the commercial content studio of BBC Global News. We partner with brands to create engaging, premium content campaigns that align with the BBC’s trusted journalism and reach desirable American and global audiences across brands including BBC Culture, BBC Earth, BBC Business, BBC Innovation, BBC Travel, BBC Sport, Top Gear, and Bluey .

PURPOSE OF THE ROLE

The Social Media Producer for BBC StoryWorks Americas will collaborate across creative strategy, production, design, sales, and marketing teams to integrate social-first thinking into every stage of branded content campaigns, from pre-sale creative development through production. This role ensures social platforms are not just a distribution channel, but a central part of creative strategy and execution. Key and close collaboration with the video/audio producers will ensure that social media creativity is factored into every social media content execution. 

Reporting to the head of the Multi-Media Producer team in the North America region and the Head of Social globally, the Social Media Producer also supports BBC StoryWorks’ own social media presence, particularly on LinkedIn, Instagram, and YouTube, showcasing our work, promoting thought leadership, and helping position BBC StoryWorks as a leader in the branded content space.

WHY JOIN THE TEAM

At BBC StoryWorks, you’ll work within an award-winning creative studio that blends editorial excellence with commercial innovation. You’ll collaborate with multidisciplinary teams across regions, contribute to premium global campaigns, and help shape how social storytelling elevates branded content within a trusted media environment. Our culture values creativity, inclusion, collaboration, and bold thinking.

This is an exciting opportunity for a creative and strategic social media specialist passionate about storytelling and fluent in B2B and B2C social media best practices.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Collaborate with strategists, designers, project management, product, data, and editorial teams to ideate on optimized social assets during campaign production.
• Create or oversee short-form video cutdowns, social statics, motion assets, and platform-native copy that align with BBC editorial standards.
• Work closely with video/audio producers to ensure social creativity is factored into hero films, short-form edits, and multi-format assets, and shape how content is captured on set for social use.
• Collaborate with internal teams and clients to recommend paid social strategies that drive engagement and amplification of branded content campaigns.
• Dedicate around 25% of the role to close collaboration with central performance teams, ensuring alignment on priorities, facilitating knowledge-sharing, and driving joint experimentation across EMEA and APAC markets.
• Lead collaboratively the holistic distribution strategy inclusive of BBC O&O editorial channels per branded content campaign, to ensure a targeted approach based on real data.
• Develop innovative, social-first creative concepts for branded content campaigns during pre-sales, ensuring social is integrated into overall creative strategies.
• Advise sales and creative teams on social trends, formats, and platform best practices to strengthen pitches and proposals. Presence on sales calls with clients as the “social media” expert.
• Contribute to marketing tentpole and category deck development providing social media through-starters.
• Maintain a proactive social content calendar aligned with launches, campaigns, and events.
• Lead the development and execution of BBC StoryWorks’ North America’s owned social media strategy, growing and engaging audiences through thought leadership, showcasing campaigns, and celebrating team successes in collaboration with international regions to produce a consistent approach.
• Act as subject matter expert on LinkedIn, YouTube, Instagram, TikTok, and emerging platforms, particularly for B2B and branded content audiences.
• Work with teams across North America, EMEA, and APAC. Share best practices and align on global priorities.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• 5 years of workforce experience in social media production, strategy, or content creation, ideally within branded content, advertising, or publishing.
• Experience working on B2B and B2C campaigns and managing corporate social accounts is highly desirable.
• Experience with paid social tactics, influencer partnerships, and content distribution strategies.
• Experience producing creative assets (images, short videos, motion graphics) for social media required.
• Deep understanding of social-first branded content strategy and creative execution.
• Expertise in B2B social media marketing, especially on LinkedIn and YouTube.
• Ability to create and edit engaging, dynamic visual and video content for social platforms, using tools such as Adobe Creative Suite, Canva, Microsoft Office Suite, or native platform editors.
• Understanding of paid social media strategies and how to leverage them to amplify branded content campaigns effectively

DESIRED BUT NOT REQUIRED

• Strong creative and strategic thinking, with the ability to translate ideas into actionable social campaigns.
• Knowledge of social performance metrics and ability to derive actionable insights.
• Excellent written and verbal communication skills, with the ability to adapt tone and style for different platforms and audiences.
• Proficiency with social publishing tools and analytics platforms.
• Collaborative, proactive, and able to manage multiple priorities effectively.

BEHAVIORS

• You bring curiosity, creativity, and a collaborative spirit to everything you do
• You’re highly organized, self-motivated, and comfortable working across teams and disciplines.
• You embrace feedback and thrive in a fast-moving, dynamic environment.
• You have a sense of humor and enjoy working as part of a close-knit creative team.

BENEFITS AND PERKS

• 100% Employer-Paid Medical and Dental Insurance (PPO plans)
• Generous Paid Time Off
• Flexible, Hybrid Working Arrangements
• Strong commitment to work/life balance
• Free Retirement Consulting for all employees
• Pet Insurance
• Commuter Benefits
• Gym Reimbursement

COMPENSATION

The anticipated annual base salary for this position is $80,000 - $95,000. This does not include other benefits that an individual may be eligible for. The actual base salary offered depends on the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and geographic location of the position.

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